How did Madden 12 for iOS escape EA's lab?

The customer reviews for Madden NFL 12 in the iTunes Store are brutal. It's an open question how such a flawed game got out of Electronic Arts' design workshops.<img src="http://feeds.feedburner.com/~r/cnet/tcoc/~4/XEiZgm8JQ2U" height="1" width="1"/> [More]